Cross-Channel Expertise with A Regional Retail Outreach
PLAY INTERACTIVE is the largest omnichannel distribution network in Southeast Asia with a 15-year tenure in the interactive entertainment industry. We’re the primary B2B purveyor of video games software, gaming peripherals and merchandise in the region.
Cross-Channel Expertise with A Regional Retail Outreach
PLAY INTERACTIVE is the largest omnichannel distribution network in Southeast Asia with a 15-year tenure in the interactive entertainment industry. We’re the primary B2B purveyor of video games software, gaming peripherals and merchandise in the region.
Our Services
Retail Network
The channels we work with across Southeast Asia
E-commerce
Online marketplaces create a wide consumer outreach
Distribution
Our core expertise in accessing the markets of the region
Consumer Analytics
Data on consumer behaviour to aid in business decisions
B2B Procurement Platform
Our proprietary digital system that makes procurement a breeze
Stats
Interactive Entertainment in Our DNA
At PLAY INTERACTIVE, our partners can access our network of physical retail channels or utilise our digital platforms to ultimately reach the end users across Southeast Asia.
We invest in continual data analysis to help our partners make the best decisions in building their businesses.
PLAY Game Fund
PLAY INTERACTIVE is launching PLAY Game Development Co-Investment Fund – our very own initiative to support the creation of Malaysia IP and drive the growth of Malaysia indie game industry.
There will be a total of RM1,000,000 invested into the fund and each selected project can receive up to a maximum 1 to 1 matching fund of RM100,000.
If you have a new game idea, title in development or even already released title that is looking to be ported over to other platforms, do not hesitate to check our fund!
Brands We Work With
Latest News
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PLAY Interactive Appointed as Official Distributor of Jakks Pacific in Malaysia
Reach Out to Us
It is our utmost interest to work with brands and products that will make a difference to consumers in the Southeast Asia region.
Drop us a line to explore partnerships within the scope
of our services and other opportunities.