PLAY Interactive

Cross-Channel Expertise with A Regional Retail Outreach

PLAY INTERACTIVE is the largest omnichannel distribution network in Southeast Asia with a 15-year tenure in the interactive entertainment industry. We’re the primary B2B purveyor of video games software, gaming peripherals and merchandise in the region.

Cross-Channel Expertise with A Regional Retail Outreach

Our Services

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Brands Carried

Interactive Entertainment in Our DNA

At PLAY INTERACTIVE, our partners can access our network of physical retail channels or utilise our digital platforms to ultimately reach the end users across Southeast Asia.

We invest in continual data analysis to help our partners make the best decisions in building their businesses.

PLAY Game Fund

PLAY INTERACTIVE is launching PLAY Game Development Co-Investment Fund – our very own initiative to support the creation of Malaysia IP and drive the growth of Malaysia indie game industry.

There will be a total of RM1,000,000 invested into the fund and each selected project can receive up to a maximum 1 to 1 matching fund of RM100,000.

If you have a new game idea, title in development or even already released title that is looking to be ported over to other platforms, do not hesitate to check our fund!