Cross-Channel Expertise with A Regional Retail Outreach

PLAY INTERACTIVE is the largest omnichannel distribution network in Southeast Asia with a 15-year tenure in the interactive entertainment industry. We’re the primary B2B purveyor of video games software, gaming peripherals and merchandise in the region.

Cross-Channel Expertise with A Regional Retail Outreach

PLAY INTERACTIVE is the largest omnichannel distribution network in Southeast Asia with a 15-year tenure in the interactive entertainment industry. We’re the primary B2B purveyor of video games software, gaming peripherals and merchandise in the region.

Our Services

Retail Network

The channels we work with across Southeast Asia

E-commerce

Online marketplaces create a wide consumer outreach

Distribution

Our core expertise in accessing the markets of the region

Consumer Analytics

Data on consumer behaviour to aid in business decisions

B2B Procurement Platform

Our proprietary digital system that makes procurement a breeze

Stats

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Markets Explored
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Years of Experience
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Brands Carried

Interactive Entertainment in Our DNA

At PLAY INTERACTIVE, our partners can access our network of physical retail channels or utilise our digital platforms to ultimately reach the end users across Southeast Asia. 

We invest in continual data analysis to help our partners make the best decisions in building their businesses.

PLAY Game Fund

PLAY INTERACTIVE is launching PLAY Game Development Co-Investment Fund – our very own initiative to support the creation of Malaysia IP and drive the growth of Malaysia indie game industry.

There will be a total of RM1,000,000 invested into the fund and each selected project can receive up to a maximum 1 to 1 matching fund of RM100,000.

If you have a new game idea, title in development or even already released title that is looking to be ported over to other platforms, do not hesitate to check our fund!

Brands We Work With

Latest News

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PLAY Interactive, a leading name in the distribution of gaming and entertainment products, is proud to announce its official appointment as the distributor for Jakks Pacific in Malaysia. This exciting
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Stellar Blade will be released simultaneously on PlayStation®5 on 26 April 2024. RECLAIM EARTH FOR HUMANKIND The future of humanity hangs in the balance in Stellar Blade, an all-new story-driven
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Rise of the Ronin 2024

FORGE YOUR FATE IN THIS EPIC NEW SAMURAI ACTION ADVENTURE Embark on an epic journey across war-torn 19th-century Japan in this combat-focused open-world action RPG from Team NINJA, the veteran
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Reach Out to Us

It is our utmost interest to work with brands and products that will make a difference to consumers in the Southeast Asia region.

Drop us a line to explore partnerships within the scope
of our services and other opportunities.