Understanding Consumers Using Data
By understanding the end users’ behaviours in the market, brands and products are able to gain another valuable layer in the decision-making process to create relevant and direct marketing strategies to their targeted consumers.
Understanding consumers using data
By understanding the end users’ behaviours in the market, brands and products are able to gain another valuable layer in the decision-making process to create relevant and direct marketing strategies to their targeted consumers.
PLAY INTERACTIVE uses Salesforce to extract continuous data streams and insights of consumers with purchasing power, which is highly valuable for the company and its partners to develop specific campaigns surrounding the consumers’ preferences and other demographic insights extracted.
