Reaching Consumers The Right Way
PLAY INTERACTIVE has built solid relationships over the span of 15 years with various retail channels that espouse the same values of bringing genuine and quality products to end users. The retailers are situated across Southeast Asia’s prime locations.
In efforts to push our products to the end users via retail, we support our retail partners with a myriad of marketing and engagement strategies.
Reaching consumers the right way
PLAY INTERACTIVE has built solid relationships over the span of 15 years with various retail channels that espouse the same values of bringing genuine and quality products to end users. The retailers are situated across Southeast Asia’s prime locations.
In efforts to push our products to the end users via retail, we support our retail partners with a myriad of marketing and engagement strategies.
Product Launch
PLAY INTERACTIVE has organized multiple events with its retail partners within their respective business territories to build hype and buzz surrounding a product’s initial introduction to the market. This creates an enormous following with the end users and helps the retail partners to secure more sales traction for the product in tandem with the duration and aftermath of the campaign.
Point of Sales Visual Marketing
The constant support we offer to our retail partners largely involves providing official visual assets to create attractive and physical marketing campaigns at the storefront both internally and externally. This includes official posters and visual merchandising, which would greatly enhance the awareness of the latest products and the appeal of the retail store itself.
Media Partners
The constant support we offer to our retail partners largely involves providing official visual assets to create attractive and physical marketing campaigns at the storefront both internally and externally. This includes official posters and visual merchandising, which would greatly enhance the awareness of the latest products and the appeal of the retail store itself.
Social Media Engagement
Social media has become the main denominator of the internet communities and is extremely valuable to uplift the traditional retail landscape in the internet. We utilise popular Southeast Asian social media platforms namely Facebook, Instagram and TikTok to support our retail channels.
Overall Retail Enhancement
Supporting our retail partners isn’t all about creating a stand out campaign for every new product but it’s the totality of backend support that we also provide to ensure the fluid translation of marketing value to the retail outlet. Every product is officially genuine and will come with a seal that marks our status as the official distributor of the territory. We also create campaigns in areas adjacent to our retail partners to expand the product awareness beyond the immediate radius of retail front. These endeavours are examples of how we go beyond our means to enhance the retail experience amidst an online marketplace deluge.
Community
It is imperative for retailers to build a strong community surrounding its business. Having a strong and loyal community of customer base ensures continuous business growth and we believe in investing in giving back to the community of our retail partners to help them build a strong long-term following and fanbase.
Esports
It is imperative for retailers to build a strong community surrounding its business. Having a strong and loyal community of customer base ensures continuous business growth and we believe in investing in giving back to the community of our retail partners to help them build a strong long-term following and fanbase.